Tacubaya in Mexico City has emerged as the latest battleground in the fight against gentrification due to landlords' alleged use of “silent eviction” practices in order to remove existing tenants and replace them with more profitable short-term tenants. The wave of digital nomads and the imminent FIFA World Cup have spurred the process of subdivision within rental homes. Housing rights activists have noted that rental properties are turning into short-term rentals at a pace of three per 48 hours. This has led to the exodus of impoverished citizens towards the outskirts of the city. Even as the local authorities have enforced regulations to limit the maximum permissible rent for properties and restrict short-term rental platforms to 180 days annually, the absence of strict regulation leaves tenants vulnerable.